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Data & Analytics Insights
Q&A with Ichay Bulaong, Head of CRM at ABS-CBN Corporation
The rise of the connected customer has rewritten the rules for customer relationship management. Ichay Bulaong shows us how to stay on top of the new CRM game.
Engagement Insights
Power Marketer Q&A with BJ Fogg, PhD – Part Two
Stamford University’s BJ Fogg gives us the inside word on the power of captology and how to make behaviour design central to your growth strategy.
Hot Topics Marketing Technology
Power Marketer Q&A with BJ Fogg, PhD
At last week’s ADMA Forum, BJ Fogg gave a compelling presentation involving beach balls, dental floss and the future of marketing. PowerMarketer finds out more.
Email Marketing Engagement
Humanise your Email Marketing Content
Has your marketing content grown a bit bland? Perhaps it’s time to adopt a more human approach. Jeff Clark from Siverpop shares his tips.
- 11th August
- Jeff Clark 2
- Comments 0
News
$143 Billion Worth of Orders – The Time is Now for Online Retail!
Online retail is on the rise and the ORIA’s are fast approaching! Which Online Retailer is the most outstanding in e-commerce? Get your votes in now.
- 21st July
- Power Marketer 18
- Comments 0
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News
Vogue’s Online Shopping Night Attracts 35,000 Unique Browsers
Vogue Australia’s Online Shopping Night drew 35,000 browsers and 6,000 Facebook fans and signaled the country’s growing appetite for online retail.
- 23rd June
- Neha Kale 15
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Digital & Mobile
Gamification: The Crowd Sourcing Innovation to Engage Customers
Gamification is the newest type of loyalty marketing. It combines elements of gaming with mundane tasks and in turn creates an engaging consumer experience!
- 21st October
- Jodie Sangster 1
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Data & Analytics
Track and Field – A Guide to Smart Marketing
The challenges of cross-channel marketing have made it more important than ever for marketers to take a disciplined approcah to tracking, writes Kim Irvine.
- 20th January
- Kim Irvine 3
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Engagement
Game On: Q&A with Dave Aicken
In 2012, gamification will shed its buzzword status and become a bona fide part of the marketing mix. Dave Aicken, CEO of Centryc shows you how to get your game on.
- 19th January
- Neha Kale 15
