About Us
BACKGROUND
Power Marketer is a continuously improving news and information resource for the performance-driven marketing professional. Like its first cousin Power Retail, this site’s entire reason for existence is to deliver valuable strategic insights, best practices, case profiles, analysis and thought leadership across the marketing spectrum.
No pitchin’ and bitchin’ here,
CONTENT
Power Retail’s content spans the full breadth of the online retail journey, from basic e-commerce set-up essentials to advanced strategic insights from globally recognised thought leaders. Content is delivered across a multitude of online media formats, including:
• important industry news
• best practice case profiles
• tutorials
• insights
• opinions
• special reports
• video (PowerRetailTV)
• live chat (PowerRetailTalk)
• enewsletter (PowerRetailExtra)
Subjects covered regularly include:
• Search (SEO & SEM)
• Shipping/fulfilment/logistics
• Merchandising
• Comparison sites
• Email marketing
• Payments and security
• E-commerce platforms
• Site optimisation
• Technology
• Customer service and experience
• Cross-channel integration
• Research, trends and insights
• Mobile commerce
• Innovation
