Data & Analytics
Featured
Track and Field – A Guide to Smart Marketing
The challenges of cross-channel marketing have made it more important than ever for marketers to take a disciplined approcah to tracking, writes Kim Irvine.
- 20th January
- Kim Irvine 3
- Comments 0
All Articles
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Q&A with Ichay Bulaong, Head of CRM at ABS-CBN Corporation
The rise of the connected customer has rewritten the rules for customer relationship management. Ichay Bulaong shows us how to stay on top of the new CRM game.
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Measuring the Success of Your Campaign
Call tracking allows marketers to maximise ROI by capturing customer data. Kim Irvine from Zintel shows us how to use this tool to power your marketing strategy.
- 14th September
- Kim Irvine
- Comments 0
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Nielsen Preferred IAB Online Measurement Supplier
IAB Australia appoints Nielsen as preferred supplier of online audience measurement services – finding it offers the most accurate, robust and credible data.
- 25th May
- Nirosha Methananda
- Comments 0
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PowerMarketer Q&A with Dr Neil Skilling, Pitney Bowes Business Insight – Part One
Power Marketer caught up with global marketing expert Dr Neil Skilling at last week’s Data Day. Here, he share his insights on using data to improve your business.
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To Spend or Not to Spend – The Marketing Mix Conundrum
Kevin Mackin, General Manager ANZ for Coremetrics, discusses and provides insights about the often complex task of measuring return on investment from online marketing activities.
- 16th May
- Kevin Mackin
- Comments 0
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Compuware Gomez Extends Measurement to IE and Firefox
Compuware Gomez broadens online benchmarks to assess Firefox and Internet Explorer – data indicating browser load times significantly impact user experience.
- 13th May
- Nirosha Methananda
- Comments 0
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How to Track and Measure ROI for Online Marketing
Dominic Gluchowski, Search Director for SEO Falcon uncovers how to leverage Google Analytics in order to accurately capture and measure return on investment for various online marketing initiatives.
- 9th April
- Dominic Gluchowski
- Comments 1
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Why Retailers are Embracing New School Marketing
With marketing activities becoming increasingly online based, what are the new power channels of marketing? Simon O’Day, Founder and Director, EservicesResponsys, discusses how to transition smoothly from old school marketing to new school marketing.
- 9th April
- Simon O'Day
- Comments 0
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Leveraging return-on-customer – Don Peppers
In an increasingly volatile and competitive economy, nurturing and building customer loyalty is fundamental to achieving business success. Yet gaining a precise picture of the true lifetime value of customers is a concept that eludes many businesses – until now. World-renowned one-to-one marketing guru Don Peppers introduces ROC – the new methodology for tracking customer value.
- 16th May
- Grant Arnott
- Comments 0
