Digital & Mobile
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Gamification: The Crowd Sourcing Innovation to Engage Customers
Gamification is the newest type of loyalty marketing. It combines elements of gaming with mundane tasks and in turn creates an engaging consumer experience!
- 21st October
- Jodie Sangster 1
- Comments 0
All Articles
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Four Ways To Use Gowalla in Your Marketing Strategy
Location-based marketing tool Gowalla offers businesses powerful ways to drive exposure and customer engagement. Lior Levin shows us how to make the most of it.
- 13th September
- Lior Levin
- Comments 0
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Location, Location: FourSquare Registers 10 million Users
Social networking site FourSquare has signed up 10 million users and recorded 750 million check-ins in a nod to the growing impact of location-based services.
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MoneySaver Vouchers enters the location-based apps market
The latest addition to the e-coupon arena is MoneySaver Vouchers, a location-based iPhone app and mobile site offering access to hundreds of local business vouchers.
- 8th June
- Grant Arnott
- Comments 0
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M-Commerce Surpasses E-Commerce in the UK
InMobi reveals that Britons prefer shopping on-the-go via mobile, as opposed to PC, with UK M-Commerce market predicted to be worth £1billion by the end of 2011.
- 9th May
- Nirosha Methananda
- Comments 1
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Facebook Marketing Pays Dividends for HauteLook
Facebook’s alignment with “brand discovery” is a key marketing asset for flash sales site HauteLook and has played an important role in the retailer’s growth.
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Marketing to the mobile shopper
A study by Arc Worldwide details a game plan for marketing to the mobile shopper. Futureproof your business and plan around mobile now.
- 28th April
- Power Marketer
- Comments 0
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Myer: The Opposite of Innovation
Anybody hoping for 21st century retail leadership from Myer will be sorely disappointed with the CEO’s dogged adherence to a strategy that snubs e-commerce.
- 13th April
- Grant Arnott
- Comments 0
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The digitally-enhanced path to purchase
The digital path to purchase is changing the game for shopper marketers – fast. Digital strategist Stanley Stevens discusses the new retail marketing frontier.
- 9th April
- Stanley Stevens
- Comments 0
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How Interactive Video Changes Everything
With high speed broadband becoming ubiquitous, video content is a key channel for communicating with customers via the internet. Read on for some examples of best practice and a look at what many claim will be the next big thing in online retail – augmented reality.
- 9th April
- Matthew Szymczyk
- Comments 1
