Digital & Mobile
Case Profile: Kogan – Part 1
- 8th April
- Power Marketer 18
Outspoken entrepreneur, Ruslan Kogan chats about the evolution of his business and how he got around the hurdle of starting out with zero finances and stock!
Successful and at times controversial online entrepreneur, Ruslan Kogan, the Founder and CEO of Kogan and Milan Direct, has certainly stirred up a storm in the Australian retailing community – from challenging Gerry Harvey to a debate about the consumer electronics industry, calling out his competitor’s on their lack of innovation and/or pointing out where consumers are losing out, Kogan has established himself as an rambunctious fixture within the industry.
Power Retail had the opportunity to meet with Kogan, to discuss the evolution of his business, his business philosophies and strategies, as well as get his take on issues facing the Australian online retailing landscape.
In the first part of our video series, Kogan discusses the evolution of the concept behind his business and how he got around the hurdle of starting out with zero finances or stock!
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In the first part of our video series, Kogan discusses the evolution of the concept behind his business and how he got around the hurdle of starting out with zero finances or stock!