Digital & Mobile / Loyalty / Social

Location, Location: FourSquare Registers 10 million Users

Power Retail - FourSquare Special

Social networking site FourSquare has signed up 10 million users and recorded 750 million check-ins in a nod to the growing impact of location-based services.

At just two years old, location-based social networking website FourSquare has reached a major milestone, registering its 10 millionth user account. The company will clock up 750 million check-ins later this week with its users currently averaging around 3 million check-ins a day. FourSquare’s users are split 50-50 between international and the US and the company has recorded 358 million global check-ins since launch.

At present, nearly half a million brands are employing FourSquare to connect with users – the application has played a central role in loyalty campaigns by Dominos, Starbucks and Starwood Resorts. FourSquare is also tipped to be raising is another round of funding and is presently valued at about US$1 billion.

A recent report by eMarketer projects that the number of mobile social networks will double between 2010 and 2015, and the takeup of location-based services will surge in line with this.

 

Neha Kale

Article by

Neha is a writer and editor for The Media Pad, publisher of Power Retail. She has a background in business, arts and film journalism and an interest in new media and digital strategy. She is looking forward to exploring how marketers are impacted by the online space for Power Marketer. Neha is a magazine junkie whose other addictions include coffee, travel and live music. She likes to run but has a long-time allergy to team sports.

Related Articles

More Digital & Mobile & Loyalty & Social

Comments

  1. (Required)

  2. (Required but will not be published)