Digital & Mobile / Insights / Mobile
M-Commerce Surpasses E-Commerce in the UK
- 9th May
- Nirosha Methananda 6
InMobi reveals that Britons prefer shopping on-the-go via mobile, as opposed to PC, with UK M-Commerce market predicted to be worth £1billion by the end of 2011.
It seems the British are quickly developing a penchant for shopping on-the-go, with a study done by InMobi indicating that online purchasing from a mobile device is now more popular than via a PC.
As reported by Internet Retailing, the study revealed that though consumers still prefer to shop in store, 30% of consumers are now comfortable with shopping from their mobiles, with with only 28% preferring to shop from their PC or laptop. The company forecasts that the UK mobile shopper market will grow to represent an estimated £1billion by the end of 2011.
”Mobile shopping is already commonplace with one in four Brits influenced by or purchasing goods from their mobile devices. It’s an exciting time for the consumer, retailer and manufacturer as mobile shopping solutions will become more intelligent and compelling to use. The clear consumer acceptance has opened huge opportunities in the world of mobile advertising,” said James Lamberti, VP Global Research and Marketing at InMobi, speaking to Internet Retailer.
The most popular mobile shopping categories included:
- Games and Mobile Content (39%),
- Travel (12%)
- Clothes (10%)
- Consumer Electronics (10%)
- Entertainment tickets (9%)
Comments
This isn’t surprising – no doubt the smartphone boom will see Australia following suit!