Engagement
Featured
Game On: Q&A with Dave Aicken
In 2012, gamification will shed its buzzword status and become a bona fide part of the marketing mix. Dave Aicken, CEO of Centryc shows you how to get your game on.
- 19th January
- Neha Kale 15
- Comments 0
All Articles
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Video: Beware the new generation
A must-watch video from media and marketing agency Phd on what the adults of tomorrow will expect from marketers.
- 18th January
- Power Marketer
- Comments 0
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Search vs. Purchase – Customers Need To Find You And You Need To Track It
Online purchases are not the only answer! Kim Irvine discusses how to maximise your marketing campaign by having your phone number on display.
- 5th October
- Kim Irvine
- Comments 0
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Power Marketer Q&A with BJ Fogg, PhD – Part Two
Stamford University’s BJ Fogg gives us the inside word on the power of captology and how to make behaviour design central to your growth strategy.
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Humanise your Email Marketing Content
Has your marketing content grown a bit bland? Perhaps it’s time to adopt a more human approach. Jeff Clark from Siverpop shares his tips.
- 11th August
- Jeff Clark
- Comments 0
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The Brave New World Of Engagement Marketing
Jeff Clark discusses the ‘engagement marketing’ approach, providing insights about how to leverage this strategy to grow and build loyalty and conversions.
- 22nd May
- Jeff Clark
- Comments 1
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Loyalty outside the chocolate box
In a melt-in-your-mouth marketing execution, legendary Godiva Choclatier turned its in-store loyalty program around with an innovative new strategy. The outcome was delicious.
- 10th May
- Power Marketer
- Comments 1
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The Nissan Accidental Test Drive – Frukt Source, UK
Check out this very cheeky method for getting British drivers to test out some new Nissan wheels, thanks to our new friends at Frukt Source.
- 9th May
- Power Marketer
- Comments 0
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Ben & Jerry’s Fair Tweets idea
What a great way to mix social responsibility with branded entertainment and engagement – behold Ben & Jerry’s Fair Tweets idea.
- 7th May
- Power Marketer
- Comments 0
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Pink Squad using experiential to drive Insurance brand
As seen at the 2011 Experiential Marketing Summit, this fantastic integrated and experiential campaign was able to allow Union Insurance to penetrate a competitive price driven market in Europe to become one of the top competitors.
- 1st May
- Power Marketer
- Comments 0
