Experiential/Event
Featured
The Nissan Accidental Test Drive – Frukt Source, UK
Check out this very cheeky method for getting British drivers to test out some new Nissan wheels, thanks to our new friends at Frukt Source.
- 9th May
- Power Marketer 18
- Comments 0
All Articles
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The future of experiential retail?
Mirror, mirror on the wall, what does the future have in store? Interactive mirrors and augmented reality could reinvigorate the in-store shopping experience – check this out.
- 5th May
- Power Marketer
- Comments 0
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Pink Squad using experiential to drive Insurance brand
As seen at the 2011 Experiential Marketing Summit, this fantastic integrated and experiential campaign was able to allow Union Insurance to penetrate a competitive price driven market in Europe to become one of the top competitors.
- 1st May
- Power Marketer
- Comments 0
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THE EXPERIENTIAL MARKETING SUMMIT – A MAGICAL SENSATION!!
The Experiential Marketing Summit returned to Sydney on April 12-13, 2011 and blew everyone off their feet with a sensational 2 day program of inspiring presentations by the world’s best experiential thought leaders topped off with an array of interactive opportunities that attendees took full advantage of.
- 20th April
- Power Marketer
- Comments 1
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Mastering Gamification
Gamification – it could be the next big thing in marketing, if the strategies of Nissan, Cisco, Siemens and their ilk are anything to go by. Watch and learn.
- 16th April
- Grant Arnott
- Comments 0
