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Video: Beware the new generation
A must-watch video from media and marketing agency Phd on what the adults of tomorrow will expect from marketers.
- 18th January
- Power Marketer 18
- Comments 0
All Articles
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Q&A with Ichay Bulaong, Head of CRM at ABS-CBN Corporation
The rise of the connected customer has rewritten the rules for customer relationship management. Ichay Bulaong shows us how to stay on top of the new CRM game.
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Power Marketer Q&A with BJ Fogg, PhD – Part Two
Stamford University’s BJ Fogg gives us the inside word on the power of captology and how to make behaviour design central to your growth strategy.
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Three Big Search Engine Marketing Myths
SEM might be a staple in the e-tailer’s toolkit, but it is easy to fall prey to the field’s fallacies. Josh Strawczynski reveals the three biggest SEM myths.
- 21st July
- Josh Strawczynski
- Comments 0
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Report: Only 20% of Deals Users Become Full-Paying Patrons
A Rice University report has put a damper on the group buying boom, finding that only 20% of deals users go on to make full-price purchases.
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Understanding Social Business Intelligence
Social media is a growing source of customer intelligence, providing real-time, actionable insights that can fuel business growth, writes Ashish Gambhir.
- 23rd June
- Ashish Gambhir
- Comments 0
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PowerMarketer Q&A with Dr Neil Skilling, Pitney Bowes Business Insight – Part Two
In the second installment of his PowerMarketer Q&A, Dr Neil Skilling offers best practice advice on building loyalty with the cross-channel shopper.
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PowerMarketer Q&A with Dr Neil Skilling, Pitney Bowes Business Insight – Part One
Power Marketer caught up with global marketing expert Dr Neil Skilling at last week’s Data Day. Here, he share his insights on using data to improve your business.
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Coca-Cola: Inside shopper insights with Diane Wallace
Renowned shopper marketing expert Diana Wallace of Coca-Cola, shares her ‘insights on insights’ with Ellie Cummins from Shopper Marketing LIVE.
- 10th May
- Power Marketer
- Comments 2
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M-Commerce Surpasses E-Commerce in the UK
InMobi reveals that Britons prefer shopping on-the-go via mobile, as opposed to PC, with UK M-Commerce market predicted to be worth £1billion by the end of 2011.
- 9th May
- Nirosha Methananda
- Comments 1
