Loyalty
Featured
Location, Location: FourSquare Registers 10 million Users
Social networking site FourSquare has signed up 10 million users and recorded 750 million check-ins in a nod to the growing impact of location-based services.
- 23rd June
- Neha Kale 15
- Comments 0
All Articles
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PowerMarketer Q&A with Dr Neil Skilling, Pitney Bowes Business Insight – Part Two
In the second installment of his PowerMarketer Q&A, Dr Neil Skilling offers best practice advice on building loyalty with the cross-channel shopper.
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Loyalty outside the chocolate box
In a melt-in-your-mouth marketing execution, legendary Godiva Choclatier turned its in-store loyalty program around with an innovative new strategy. The outcome was delicious.
- 10th May
- Power Marketer
- Comments 1
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New point-of-sale technology integrates social media
A US company is developing a technology to enable real-time personalised offers and incentives to be served via social media at retail and food outlets.
- 27th April
- Grant Arnott
- Comments 1
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Leveraging return-on-customer – Don Peppers
In an increasingly volatile and competitive economy, nurturing and building customer loyalty is fundamental to achieving business success. Yet gaining a precise picture of the true lifetime value of customers is a concept that eludes many businesses – until now. World-renowned one-to-one marketing guru Don Peppers introduces ROC – the new methodology for tracking customer value.
- 16th May
- Grant Arnott
- Comments 0
