Marketing
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Video: Beware the new generation
A must-watch video from media and marketing agency Phd on what the adults of tomorrow will expect from marketers.
- 18th January
- Power Marketer 18
- Comments 0
All Articles
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Power Marketer Q&A with BJ Fogg, PhD
At last week’s ADMA Forum, BJ Fogg gave a compelling presentation involving beach balls, dental floss and the future of marketing. PowerMarketer finds out more.
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Another Zappos Online Marketing Gem
Would you like a cookie? With the tightening of rules around behavioural targeting and personalisation in the UK, Zappos delivers an excellent example of permission-based display advertising.
- 21st July
- Grant Arnott
- Comments 0
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Marketing to the mobile shopper
A study by Arc Worldwide details a game plan for marketing to the mobile shopper. Futureproof your business and plan around mobile now.
- 28th April
- Power Marketer
- Comments 0
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How to Track and Measure ROI for Online Marketing
Dominic Gluchowski, Search Director for SEO Falcon uncovers how to leverage Google Analytics in order to accurately capture and measure return on investment for various online marketing initiatives.
- 9th April
- Dominic Gluchowski
- Comments 1
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How Interactive Video Changes Everything
With high speed broadband becoming ubiquitous, video content is a key channel for communicating with customers via the internet. Read on for some examples of best practice and a look at what many claim will be the next big thing in online retail – augmented reality.
- 9th April
- Matthew Szymczyk
- Comments 1
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Why Retailers are Embracing New School Marketing
With marketing activities becoming increasingly online based, what are the new power channels of marketing? Simon O’Day, Founder and Director, EservicesResponsys, discusses how to transition smoothly from old school marketing to new school marketing.
- 9th April
- Simon O'Day
- Comments 0
