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Vogue’s Online Shopping Night Attracts 35,000 Unique Browsers
- 23rd June
- Neha Kale 15
Vogue Australia’s Online Shopping Night drew 35,000 browsers and 6,000 Facebook fans and signaled the country’s growing appetite for online retail.
The success of Vogue magazine’s Online Shopping Night serves as a powerful barometer of the country’s appetite for online retail. Last week, News Magazines announced that the night attracted 35,000 unique browsers to Vogue.com.au and saw a subsequent 6,000 fans register sign up to the site’s Facebook page over the campaign. Vogue Online Shopping Night was also the third top trending topic on Twitter throughout the campaign.
“By tapping into Vogue’s vast audience and community of supporters, our advertisers were able to drive sales in a highly engaging way. Many advertising partners enjoyed record daily online sales as a result of VOSN. We also had phenomenal feedback from our e-retailers, and are now looking at making VOSN a regular online event that supports Australian designers and retailers by prompting consumers to purchase,” said Zara Curtis, Commercial Director at News Magazines.
The Vogue Online Shopping Night hub saw VIP designers and the Vogue Australia team encourage readers to shop with a steady stream of Tweets, posts, interviews and purchase recommendations. Australia’s biggest online shopping event to date, the Vogue Online Shopping Night featured a 100-strong lineup of Australian retailers.
“We had online sales coming in from Wednesday evening until early the next morning, not just within Australia but from our customers in the UK who also took advantage of the discounts on offer. We received more online sales in one day than we ever have, so I definitely feel our brand benefited from Vogue’s Online Shopping Night, and look forward to the next one,” said Gail Elliot, Co-founder at Little Joe Woman.
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