Shopper Marketing
Featured
To Spend or Not to Spend – The Marketing Mix Conundrum
Kevin Mackin, General Manager ANZ for Coremetrics, discusses and provides insights about the often complex task of measuring return on investment from online marketing activities.
- 16th May
- Kevin Mackin 1
- Comments 0
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Coca-Cola: Inside shopper insights with Diane Wallace
Renowned shopper marketing expert Diana Wallace of Coca-Cola, shares her ‘insights on insights’ with Ellie Cummins from Shopper Marketing LIVE.
- 10th May
- Power Marketer
- Comments 2
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Loyalty outside the chocolate box
In a melt-in-your-mouth marketing execution, legendary Godiva Choclatier turned its in-store loyalty program around with an innovative new strategy. The outcome was delicious.
- 10th May
- Power Marketer
- Comments 1
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The future of experiential retail?
Mirror, mirror on the wall, what does the future have in store? Interactive mirrors and augmented reality could reinvigorate the in-store shopping experience – check this out.
- 5th May
- Power Marketer
- Comments 0
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Marketing to the mobile shopper
A study by Arc Worldwide details a game plan for marketing to the mobile shopper. Futureproof your business and plan around mobile now.
- 28th April
- Power Marketer
- Comments 0
