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Gamification: The Crowd Sourcing Innovation to Engage Customers
Gamification is the newest type of loyalty marketing. It combines elements of gaming with mundane tasks and in turn creates an engaging consumer experience!
- 21st October
- Jodie Sangster 1
- Comments 0
All Articles
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Understanding Social Business Intelligence
Social media is a growing source of customer intelligence, providing real-time, actionable insights that can fuel business growth, writes Ashish Gambhir.
- 23rd June
- Ashish Gambhir
- Comments 0
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IRCE 2011: Retailers Should Use Real-time Social Media Insights to Drive Sales
Online retailers should use real-time insights offered by social media to drive engagement and make customers want to buy, according to experts at IRCE 2011.
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Location, Location: FourSquare Registers 10 million Users
Social networking site FourSquare has signed up 10 million users and recorded 750 million check-ins in a nod to the growing impact of location-based services.
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Derek Lam and eBay Team Up to Launch World-first Crowdsourced Fashion Collection
Social commerce meets high fashion with the launch of Derek Lam’s new crowdsourced collection in partnership with online marketplace eBay.
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Ben & Jerry’s Fair Tweets idea
What a great way to mix social responsibility with branded entertainment and engagement – behold Ben & Jerry’s Fair Tweets idea.
- 7th May
- Power Marketer
- Comments 0
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Facebook Now Accounts for One in Three Online Display Ads
Over one third of all online display ads can be attributed to social media behemoth Facebook, according to new statistics by ComScore.
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Facebook Marketing Pays Dividends for HauteLook
Facebook’s alignment with “brand discovery” is a key marketing asset for flash sales site HauteLook and has played an important role in the retailer’s growth.
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Pink Squad using experiential to drive Insurance brand
As seen at the 2011 Experiential Marketing Summit, this fantastic integrated and experiential campaign was able to allow Union Insurance to penetrate a competitive price driven market in Europe to become one of the top competitors.
- 1st May
- Power Marketer
- Comments 0
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New point-of-sale technology integrates social media
A US company is developing a technology to enable real-time personalised offers and incentives to be served via social media at retail and food outlets.
- 27th April
- Grant Arnott
- Comments 1
