IAB ‘WHAT WORKS’ SERIES – ONLINE RETAIL ADVERTISING

This event will demonstrate the importance of online advertising and online consumer behavior in offline retail purchase activity. The research, conducted over the past six months by the IAB Research Council and Nielsen, will offer key insights into the opportunities online advertising offers FMCG brands and retailers in these challenging economic times.

MELBOURNE

Date: Friday, October 21st, 2011

Time: 10.30am – 12.00pm

Venue: TressCox Lawyers – Level 9, 469 La Trobe St , Melbourne

Cost and Registration: For more full details and to register visit the IAB website.

AIMIA DIGITAL SUMMIT 2011

Now in its 7th year, The AIMIA Digital Summit is a forum for both established and emerging players in the digital industry to share perspectives and hear the very latest trends and case studies. This event provides participants with insights into the next generation of digital content and applications and explores where future opportunities lie for the digital community.

SYDNEY

Dates: Monday, October 24th to Tuesday, October 25th, 2011.

Times: TBA

Location: Sydney Harbour Marriot

Cost and Registration: For full details and to register visit the AIMIA Digital Summit website.

IAB ‘WHAT WORKS’ SERIES – SOCIAL ADVERTISING

The rise and rise of social media continues, with seemingly daily reports of new records set by Australians for time spent on Facebook, numbers of tweets, registered users of Linked In and many others. This event will explore the challenges facing brands in reaching, engaging and influencing consumers positively, whilst also coping with the crisis-management nature of the more negative sentiments expressed in the social media universe.

SYDNEY

Date: Tuesday, November 8th, 2011

Time: 8.30am to 10.00am

Venue: Fairfax Media – Level 2, 1 Darling Island Road, Pyrmont.

Cost and Registration: For full details and to register visit the IAB website.

MELBOURNE

Date: Wednesday, November 9th, 2011

Time: 10.30am to 12.00pm

Venue: Fairfax Media – Media House, 655 Collins St, Docklands.

Cost and Registration: For full details and to register visit the IAB website.

GAMIFICATION MASTERCLASS

Gamification is the use of game design techniques and mechanics to engage audiences. Typically gamification applies to non-game applications particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications.

It also strives to encourage users to engage in desired behaviors in connection with the applications by making technology more engaging and taking advantage of humans’ psychological predisposition to engage in gaming.

This practical session will allow you to understand game mechanics and how you can adopt it to your marketing strategy to increase cut through, stickiness and engagement.

MELBOURNE

Date: Monday, 14th November 2011

Time: 9.00am – 12.30pm

Location: Hilton on the Park

SYDNEY

Date: Wednesday, 16th November 2011

Time: 9.00am – 12.30pm

Location: Sofitel Hotel

Cost and Registration: For full details and to register visit th ADMA website.

ONLINE MARKETER CONFERENCE SERIES & EXPO

The Online Marketer Conference Series & Expo combines two of the worlds most respected marketing conferences Search Marketing Expo (SMX) and eMetrics Marketing Optimization Summit under one roof and will also feature Social Media and Mobile Marketer Workshops. The Online Marketer Boot-Camp, which is aimed at marketing professionals beginning their foray into the digital realm, will also run concurrently to the conference.

Dates: Tuesday, November 15th to Wednesday, November 16th, 2011

Venue: Hilton on the Park, 192 Wellington Parade, Melbourne

Times: 9.30am to 5.30pm

Cost and Registration: For full agenda details and to register visit the Online Marketer website.

IAB/LEADING EDGE – MOBILE ADVERTISING

With Morgan Stanley forecasting that by 2014, global internet access from mobile devices will exceed internet access from more ‘fixed’ (computer, laptop) devices. Mobile device usage is soaring the world and it is critical to understand the future direction of how this plays a role in the advertising industry. Join the IAB’s first mobile event, to hear insights into what’s happening now, what the opportunities are and what’s next in the world of mobile advertising.

SYDNEY

Date: Tuesday, November 22nd, 2011

Time: 8.30am to 10.00am

Venue: TressCox Lawyers, Level 20, 135 King St, Sydney.

Cost and Registration: For full details and to register visit the IAB website.

MELBOURNE

Date: Wednesday, November 23rd, 2011

Time: 10.30am – 12.00pm

Venue: TressCox Lawyers, Level 9, 469 La Trobe St , Melbourne.

Cost and Registration: For full details and to register visit the IAB website.